Christmas market, Yiwu, Zhejiang and Shenzhen cake snatch big business
Christmas market be? It is predicted that this year's Christmas holiday online sales revenues in the U.S. alone is expected to almost 200 billion dollars. One of the top ten best-selling book in the United States "escape Christmas" (SkippingChristmas), the use of witty humor, interpretation of a pair of
Christmas Eve in the couple made a "shocking" decision?? Christmas this year, however, but to the Caribbean tourism, in order to save the annual "boring" holiday spending. However, the move immediately attracted overwhelming criticism, they had to pressure the parties to re-do to meet the Christmas preparations.
For the business concerned, Christmas is undoubtedly a sales carnival. In China, borrowed from fashion gradually to the younger generation, almost all young men of fashion-oriented consumer companies are involved in the carnival of passion among this short.
Pets have Christmas gifts Although the Christmas of the night was short, but for smart business people, Christmas is the winter season, Strong Sales Carnival Overture.
Still two months away from Christmas, Beijing, PR China SOHO Wang on his MSN hung out a free performance venue, SOHO Christmas message. There are 16 days away from Christmas, Pan Shiyi, his boss also can not wait to do a "SOHO China's Christmas Party", Guanghua Road, the launch of its SOHO grand design patterns.
In Hong Kong, the Disney group has launched a full set of early Disney Christmas Carnival activities. This cartoon empire, naturally will not miss the Christmas sales opportunity, but also introduced the Christmas park series, and all authorized Disney Christmas scarves, toys, greeting cards, also taking advantage of the baked.
Yiwu and Shenzhen has formed dislocation competition
In the Pearl River Delta, Christmas gifts in the factory goes on to create. According to statistics, China is the world's major Christmas production and export bases, 80% of the world Christmas gifts made in China. Among them, more than 70% of the world are produced in Guangdong Christmas tree.
Annual Christmas exports more than 5 million yuan in Shenzhen trading company Yuanjing Li Anshun gift, said: "As a foreign traditional festivals, like Christmas gifts, like China's couplets, each little change, even if there are changes also reflect more In the product details, such as Santa Claus around the deer into the bear, or penguin. this year and previous years, the difference lies in the tree Christmas tree ornament and decoration on the change. "
Course, with the application of new technologies, Christmas gifts are also constantly upgrading the technology. "From the original Christmas tree to put some small lights on the first string, to fiber optic technology after the flash light, and now more abundant chip applications. Christmas gift processing technology contains a growing number of scientific and technological content. "Shenzhen Arts & Crafts Association, group vice president, said Wang, in Shenzhen, as Hong Kong and Macao are becoming more well-informed, local businesses are often able to quickly step gift to master advanced technology and applied. The use of these advanced technology companies can often Christmas gift in the competitive foothold in the core elements.
Compared to Shenzhen, Yiwu, a Christmas gift and the price is significantly lower grade, but the gift of the export business around the world share the same should not be underestimated. Yiwu, 80% of local gift processing enterprises are externally oriented. As with many local businesses, Yiwu Peng's Christmas crafts are also exported to foreign countries, but the factory is mainly engaged in OEM, technical content is not high, but the processing and export volume is still quite impressive, each month from 45 to go to work, sales could reach six million.
Yi Peng with different Yiwu Kangyun Li products companies pay more attention to the prevalence of wind direction to seize the market each year. Under Yusu Juan told us that they are all Christmas gifts hand-made plastic products, as long as customers can do die out. Christmas gifts this year, they design from previous years into a two-color monochrome. This change is to make this year's orders increased by 30%, but prices are up nearly 20%. Yusu Juan said, Yiwu Christmas Gift prices cheaper products in Guangdong half, the difference mainly in the gift of light on the degree and process complexity.
Recent years, Guangdong, Zhejiang and some traditional Christmas gifts production base has gradually formed a product by region, such as the Christmas tree, Yiwu, Dongyang, pendant, Pan's Christmas clothes, each bright spot in the region of significantly convenient for foreign procurement, local businesses are able to continue in their own areas of expertise bigger and stronger.
Present production in the North obviously not taken seriously
Now, as the global raw material prices and labor costs rising, some families Yiwu gift plants, had to consider a new foothold. Some companies have already processing plant in Jiangxi to the transfer of cheap labor. Shenzhen, Mr Yuen also raised concerns: "As the threshold is not high in this area, very competitive Christmas gifts, Christmas gifts this year, rising costs, the price is falling, business only through constantly expanding sales to support profits."
In areas outside the Pearl River Delta, especially in northern areas, Christmas Day as a Western fashion, still in the localization process. Many gift companies main attack of the domestic market, just as a Christmas gift to run the stages of the product. Beijing Yi Lianli business development sales manager, said Li Jianwei, gift market their company main attack has been 10 years old, formed a certain scale. Christmas sales of its annual business volume of less than 5%. Their Christmas gifts, pay attention to more fashion-oriented "new man", this year's new Christmas couple gifts, home products, has changed the concept last year, focusing only on practicality, instead more highlights to create holiday concept. The company's Christmas gifts, because a considerable part is used as promotional gift of super, so in particular the "Christmas" concept for fuzzy processing. After all, a special Christmas gift for only a few days.
Tip:
Although the Christmas tree Christmas is nothing more than goods, clothing and footwear, it is in little change, but the fact that innovation is still very necessary. Only a constant concern, the prevalence of annual wind market, especially in advanced processing technology, there is more to increase scientific and technological content of products in order to get rid of the vicious competition homogenization. Product companies like Kangyun Li, but the products from the monochrome color into this year, an increase of 30% of orders on the price also
Christmas Eve in the couple made a "shocking" decision?? Christmas this year, however, but to the Caribbean tourism, in order to save the annual "boring" holiday spending. However, the move immediately attracted overwhelming criticism, they had to pressure the parties to re-do to meet the Christmas preparations.
For the business concerned, Christmas is undoubtedly a sales carnival. In China, borrowed from fashion gradually to the younger generation, almost all young men of fashion-oriented consumer companies are involved in the carnival of passion among this short.
Pets have Christmas gifts Although the Christmas of the night was short, but for smart business people, Christmas is the winter season, Strong Sales Carnival Overture.
Still two months away from Christmas, Beijing, PR China SOHO Wang on his MSN hung out a free performance venue, SOHO Christmas message. There are 16 days away from Christmas, Pan Shiyi, his boss also can not wait to do a "SOHO China's Christmas Party", Guanghua Road, the launch of its SOHO grand design patterns.
In Hong Kong, the Disney group has launched a full set of early Disney Christmas Carnival activities. This cartoon empire, naturally will not miss the Christmas sales opportunity, but also introduced the Christmas park series, and all authorized Disney Christmas scarves, toys, greeting cards, also taking advantage of the baked.
Yiwu and Shenzhen has formed dislocation competition
In the Pearl River Delta, Christmas gifts in the factory goes on to create. According to statistics, China is the world's major Christmas production and export bases, 80% of the world Christmas gifts made in China. Among them, more than 70% of the world are produced in Guangdong Christmas tree.
Annual Christmas exports more than 5 million yuan in Shenzhen trading company Yuanjing Li Anshun gift, said: "As a foreign traditional festivals, like Christmas gifts, like China's couplets, each little change, even if there are changes also reflect more In the product details, such as Santa Claus around the deer into the bear, or penguin. this year and previous years, the difference lies in the tree Christmas tree ornament and decoration on the change. "
Course, with the application of new technologies, Christmas gifts are also constantly upgrading the technology. "From the original Christmas tree to put some small lights on the first string, to fiber optic technology after the flash light, and now more abundant chip applications. Christmas gift processing technology contains a growing number of scientific and technological content. "Shenzhen Arts & Crafts Association, group vice president, said Wang, in Shenzhen, as Hong Kong and Macao are becoming more well-informed, local businesses are often able to quickly step gift to master advanced technology and applied. The use of these advanced technology companies can often Christmas gift in the competitive foothold in the core elements.
Compared to Shenzhen, Yiwu, a Christmas gift and the price is significantly lower grade, but the gift of the export business around the world share the same should not be underestimated. Yiwu, 80% of local gift processing enterprises are externally oriented. As with many local businesses, Yiwu Peng's Christmas crafts are also exported to foreign countries, but the factory is mainly engaged in OEM, technical content is not high, but the processing and export volume is still quite impressive, each month from 45 to go to work, sales could reach six million.
Yi Peng with different Yiwu Kangyun Li products companies pay more attention to the prevalence of wind direction to seize the market each year. Under Yusu Juan told us that they are all Christmas gifts hand-made plastic products, as long as customers can do die out. Christmas gifts this year, they design from previous years into a two-color monochrome. This change is to make this year's orders increased by 30%, but prices are up nearly 20%. Yusu Juan said, Yiwu Christmas Gift prices cheaper products in Guangdong half, the difference mainly in the gift of light on the degree and process complexity.
Recent years, Guangdong, Zhejiang and some traditional Christmas gifts production base has gradually formed a product by region, such as the Christmas tree, Yiwu, Dongyang, pendant, Pan's Christmas clothes, each bright spot in the region of significantly convenient for foreign procurement, local businesses are able to continue in their own areas of expertise bigger and stronger.
Present production in the North obviously not taken seriously
Now, as the global raw material prices and labor costs rising, some families Yiwu gift plants, had to consider a new foothold. Some companies have already processing plant in Jiangxi to the transfer of cheap labor. Shenzhen, Mr Yuen also raised concerns: "As the threshold is not high in this area, very competitive Christmas gifts, Christmas gifts this year, rising costs, the price is falling, business only through constantly expanding sales to support profits."
In areas outside the Pearl River Delta, especially in northern areas, Christmas Day as a Western fashion, still in the localization process. Many gift companies main attack of the domestic market, just as a Christmas gift to run the stages of the product. Beijing Yi Lianli business development sales manager, said Li Jianwei, gift market their company main attack has been 10 years old, formed a certain scale. Christmas sales of its annual business volume of less than 5%. Their Christmas gifts, pay attention to more fashion-oriented "new man", this year's new Christmas couple gifts, home products, has changed the concept last year, focusing only on practicality, instead more highlights to create holiday concept. The company's Christmas gifts, because a considerable part is used as promotional gift of super, so in particular the "Christmas" concept for fuzzy processing. After all, a special Christmas gift for only a few days.
Tip:
Although the Christmas tree Christmas is nothing more than goods, clothing and footwear, it is in little change, but the fact that innovation is still very necessary. Only a constant concern, the prevalence of annual wind market, especially in advanced processing technology, there is more to increase scientific and technological content of products in order to get rid of the vicious competition homogenization. Product companies like Kangyun Li, but the products from the monochrome color into this year, an increase of 30% of orders on the price also
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