Promotion In The Park
The first thing that comes to mind when approached about a new advertising scheme is the concern over how much it will cost. That is a smart way to think right now. you have to spend less and do more to get ahead instead of deeper in debt. Advertising is so very ephemeral. You need something with substance. People hear and see so many adds all day long. If you put something in their hands then they have an actual item that they will remember you by. This is getting down to basics for sure. You will spend less because promotional products are cheaper than other types of ads. You will work more though because now is the time to get out and reach the community.
All you need for a simple outdoor promotion is some willing help and a sense of adventure. OK, you really do need more, but if you have those you are halfway there. A nice outdoor setup could be a table or maybe a rolling cart. There are an amazing amount of things that people will part with cheaply, like a refrigerated cart or maybe even a hot dog cart that has hot and cold storage. If you have access to something like this and a nice big promotional beach umbrella or two, you could be in business.
On a really hot day something cold would be very attractive to people passing by. They will see your nice table set up with a fresh clean cloth and big bright promotional umbrellas. You can give out bottled water that is labeled with your logo and business info or have some crushed ice and flavored syrups. When people come up to ask about the cool refreshment you can give them a small token promotional item, a cute key chain would be perfect here.
You should have your employees or whoever else helps you with this wear some clothing that bears your logo. Although you are not looking to make sales or even trying to get business contacts, you do want people to know your name and what you offer. They will remember the refreshment and friendliness.
One of the main problem with giant corporations is that they are machines basically. There is no actual person at the helm that people can see. When you get grass roots and go out and meet people you are showing the humanity of your company. It is a positive move to connect with the community this way.
