Frbiz.com reports Midea Bo Fang: 2010 sold for 10 million washing machines
Hong-Bo Fang, chairman of the Midea electrical appliances, said today that Little Swan Washing Machine will increase sales in China to awaken the potential of Little Swan and strive to achieve sales of 10 million units by 2010, washing machines, revenue exceeding 10 billion yuan goals.
Midea and Little Swan, chairman of two listed companies, Hong-Bo Fang today at the New District Industrial Park, Wuxi Little Swan Company at the completion ceremony, said the Midea 's Swan will be a small washing machine to develop the brand as the core business, is expected to achieve 7.5 million units this year, the total sales volume; next year to achieve 10 million units in sales, sales income is above 10 billion yuan. Also, industrial parks are also reserved a space, and they can continue to develop capacity for future needs. Sub-brand, he said the Midea in its three brands of washing machine production capacity will be allocated strictly in accordance with market demand.
Hong-Bo Fang said that although the Midea is that in times of financial crisis acquired Little Swan, but it now appears that the acquisition is very correct, small swan solves the washing machine platform for the development of the United States, and Little Swan has its own technical the core, so it's very optimistic about its recent development.
Hong-Bo Fang said that the Midea will be increased greatly Little Swan washing machine sales in China to awaken the potential of Little Swan and strive to return to the market first. With the Midea in the global co-operation within the framework of a broad platform for further expansion of the Little Swan Southeast Asia, West Africa, Latin America and other overseas markets washing machines to heavy trade barriers into the EU market. But in the meantime do not intend to world-class brand washing machines.
Little Swan said the new president of firewood, currently on the market for washing machines and fully automatic Washing Machine Drum's market ratio is 2:8 in the short term will not be greatly changed, the present U.S. Department of the drum washing machine 10% of the total sales, sales accounted for 40%, the next 2-3 years will be the rapid development of roller will become the future trend of development. He said that the United States has spent about popularity of roller 5 years time, China will need at least 5 years to complete the popularity of roller.
New Chai also said that the current ownership of all the washing machines to small businesses Swan Company, the company will continue to expand the US's brand products as well as the regional advantages Rongshida play for the Little Swan Industrial Park next year, has also increased investment. Little Swan in the United States after the restructuring, will also be an advanced management system into the Little Swan, Little Swan has completed the general staff and the management of internal transformation. In addition, the new Chai said that Little Swan in the commercial dry cleaning machine, dryer areas of the country has now achieved the strongest, the company will continue to attach importance to the commercial market.
